Top 10 Best Free SEO Tools 2023

There are numerous SEO tools available to assist you in optimizing your website for search engines. Some popular choices are:

• Google Analytics can be used to monitor website traffic and user behavior.

• Google Search Console: track and maintain your website's visibility in Google search results

• SEMrush: analyze your website and competitors' performance in search engines

• Ahrefs Backlink Checker: check the number and quality of backlinks to your website

• Keywords Everywhere: research keywords for content optimization

• Moz Local Listing Score: check and improve your business's online visibility in local search results

• Yoast SEO: optimize your website's content for search engines

• GTmetrix: test the speed and performance of your website

• Woorank: website audit tool

• Alexa: website traffic statistics and analytics

Bing Webmaster Tools

Bing Webmaster Tools is a free service offered by Microsoft's Bing search engine that allows website owners to submit their sitemaps, check indexing issues, and see how their site is performing on Bing. The tool also provides data and insights to help improve a website's visibility and search engine optimization (SEO) on Bing's search engine.

This includes information on search keywords, clicks, and page impressions, as well as any crawl errors and broken links. Bing Webmaster Tools also allows website owners to see which sites are linking to their site, and provides tools for managing their website's appearance in Bing search results, such as the ability to set the preferred domain and create a custom robots.txt file.

Data Studio

Google Data Studio is a free web-based tool for creating interactive and shareable reports and dashboards. It allows users to connect to various data sources, such as Google Analytics, Google Sheets, and BigQuery, and then visualize the data in charts, tables, and maps. Users can also add filters, create calculated fields, and apply conditional formatting to the data.

The tool is designed to be flexible and customizable, allowing users to create professional-looking reports and dashboards that can be easily shared with others. Data Studio also provides the ability to collaborate with other team members, making it useful for businesses and organizations of all sizes. Additionally, it offers a wide range of pre-made templates and connectors to various data sources and platforms, which can help users to quickly create useful and informative reports.

Enhanced Google Analytics Annotations

Enhanced Google Analytics Annotations is a feature that allows users to add notes and comments to their Google Analytics data in order to provide context and explain significant changes or events. This feature can be accessed through the Google Analytics web interface and allows users to add notes and comments to specific dates on the graph, helping to explain why certain changes occurred. The annotations can be shared with other users and can be used to provide context for data changes such as website redesigns, marketing campaigns, and other important events.

The feature also allows you to tag other users in the annotations and notify them, which can be useful for collaboration and communication within teams. Additionally, it also allows you to search for annotations in a specific date range, which can be useful for identifying specific events which could have caused an impact on your website's performance.

Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. The service is designed to help website owners understand how visitors interact with their website, and provides detailed information on things like the number of visitors, where they come from, and what pages they visit. Google Analytics can also track e-commerce transactions, and provides data on conversion rates and revenue.

The service is easy to set up and can be added to a website by inserting a simple tracking code on each page of the website.

Once set up, Google Analytics provides a wealth of data and insights, including information on:

• Audience: demographics, interests, location, behavior, and technology used.

• Acquisition: how visitors find the website (e.g. through search engines, referral sites, or direct visits)

• Behavior: what pages visitors look at, how long they stay, and what they do on the website

• Conversions: track e-commerce transactions, goals and funnels

Google Analytics also offers a range of customization options, such as creating custom reports and segments, and setting up goals and events to track specific actions on the website.

It is widely used by businesses, marketers, and website owners to improve their online presence, optimization and measure the success of their marketing campaigns.

Google Search Console

Google Search Console is a free web service offered by Google that helps website owners monitor and improve their website's performance in Google search results

The service provides a wealth of data and insights on how Google crawls and indexes a website, including information on any crawl errors, broken links, and security issues. It also allows website owners to submit sitemaps and track the keywords that people are using to find their website.

The Google Search Console can also be used to monitor the website's performance in Google search results, including click-through rates, impressions, and average position. It also includes a feature called "Search Analytics" which allows you to see how your website is performing for specific keywords or queries, and gives you insights into what users are searching for on your website.

Additionally, it also includes a feature called "Manual Actions" which shows any penalties or issues that Google has identified with your website, and provides instructions on how to fix them. It also allows website owners to test their website's mobile-friendliness and security issues.

The Google Search Console is an essential tool for website owners and digital marketers to monitor and improve their website's search engine optimization (SEO) and visibility on Google search engine.

Keyword Explorer

Keyword Explorer is a tool that helps users identify and research keywords for use in search engine optimization (SEO) and content marketing. It can be used to analyze search volume, competition, and other metrics related to specific keywords, and can also generate suggestions for related keywords that may be useful for a given topic.

Keyword Explorer can be used to improve the visibility and traffic of a website by targeting the right keywords in content and meta tags.

Ubersuggest

Ubersuggest is a keyword research tool that allows users to generate keyword ideas and analyze data related to those keywords. It can provide information such as search volume, CPC, and competition for a given keyword, as well as suggestions for related keywords.

Ubersuggest also offers a feature called "Content Ideas" that can provide users with a list of blog post ideas based on a specific keyword or topic. Additionally, it can provide a list of backlinks for a specific website. It is free to use, and can be a useful tool for search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

SEMRush

SEMRush is a digital marketing tool that provides a variety of features to help users improve their search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing efforts. Some of the features of SEMRush include:

• Keyword research: Analyze search volume, CPC, and competition for specific keywords, as well as generate suggestions for related keywords.

• Competitor analysis: Research your competitors' keywords, backlinks, and advertising strategies.

• Site audit: Analyze your own website for technical SEO issues and opportunities for improvement.

• Position tracking: Track your website's rankings for specific keywords in different search engines.

• Backlink analysis: Analyze your own backlinks and those of your competitors to identify opportunities for link building.

• Content marketing: Find and analyze the most shared and successful content on a specific topic, and get ideas for your own content.

SEMRush can be a valuable tool for businesses and marketers looking to improve their online presence and visibility, and it can be used by anyone who wants to improve their website's performance in search engine results page.

Moz Pro

Moz Pro is a suite of digital marketing tools designed to help users improve their search engine optimization (SEO), link building, and content marketing efforts. Some of the features of Moz Pro include:

• Keyword research: Analyze search volume, CPC, and competition for specific keywords, as well as generate suggestions for related keywords.

• Link research: Analyze your own backlinks and those of your competitors to identify opportunities for link building.

• Site audit: Analyze your own website for technical SEO issues and opportunities for improvement.

• Rank tracking: Track your website's rankings for specific keywords in different search engines.

• On-page optimization: Analyze and improve the on-page factors of your website that can affect its ranking in search engine results pages.

• Domain analysis: Get insights into the domain authority and backlinks of any website.

Moz Pro is a comprehensive tool that can be used by businesses, marketers, and SEO professionals to improve their website's visibility in search engine results pages. It can help to improve the website performance by identifying issues, tracking progress and providing insights on how to improve the website and online presence.

SpyFu

SpyFu is a digital marketing tool that provides data and insights to help users improve their search engine optimization (SEO) and pay-per-click (PPC) advertising efforts. Some of the features of SpyFu include:

• Keyword research: Analyze search volume, CPC, and competition for specific keywords, as well as generate suggestions for related keywords.

• Competitor analysis: Research your competitors' keywords, backlinks, and advertising strategies.

• PPC analysis: Analyze the performance of your own and your competitors' PPC campaigns, including ad copy and keywords used.

• Organic search analysis: Analyze the organic search visibility of your own and your competitors' websites.

• Domain analysis: Get insights into the domain history and backlinks of any website.

• Lead generation: Find contact information and leads for businesses in a specific industry or location.

SpyFu is a powerful tool that can be used by businesses, marketers, and SEO professionals to gain a competitive edge in their online marketing efforts. It is especially useful for PPC advertising and can provide useful data on ad performance, target demographics and more. It can help to identify new opportunities, track the competition and make data-driven decisions.